The South Esk, Brechin, Scotland, 2024

Growing up in Scotland, you’re either given a golf club or a fishing rod at a certain age. I went to a golf club with my Grandfather as a child, but it wasn’t for me. Instead, as my father was and still is obsessed with fly fishing, I joined him on most of his fishing trips while growing up. I was inspired and interested in everything related to fishing in lochs or rivers, whether it was for trout or salmon. I spent most of my early years practicing my fly casting, which is an art in itself. Scottish fishing was like a club where everyone knew each other, and they honoured the day by getting dressed up for the occasion. Good year welted brogues, long wool socks, moleskin or tweed trousers, gingham check shirts, wool jumpers, and Barbour jackets were the regulation attire.

My father had the largest collection of fishing flies, which he proudly stored in an incredible wooden box. I always loved that box and enjoyed looking at all the amazing flies, big and small, but it was the vibrant colors of the feathers used that fascinated me the most. I became so obsessed with flies that I started trying to tie my own. It was quite similar to designing our collections today—striving for something that’s both traditional and acceptable but with a twist and a pop of colour.

For our AW24 collection, I wanted to draw inspiration from all these memories and experiences. I aimed to bring the colours, textures, and quality of traditional fishing into modern styles, using fabrics like moleskin, Cordura, and corduroy in unexpected ways. Conversely, I also took traditional country wear styles and cut them in unexpected Italian tech nylons or 4-way stretch materials instead of traditional waxed fabrics.

- Kestin Hare (Founder & Creative Director)

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